NH Pessimistic About Personal Finance, Half Report Struggles To Afford Basic Necessities

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UNH data

Andrew E. Smith, Ph.D.

UNH Survey Center




DURHAM, NH – Confidence in the economy remains low in New Hampshire. Only one in ten, a record low, expect to be better off a year from now, and a majority expect the U.S. economy to enter a recession in the next twelve months. Nearly half of Granite Staters report struggling to afford basic necessities over the past year, including more than two-thirds of those with low to moderate incomes. Half of state residents report having postponed or opted not to make a major purchase because of cost in the past year.

These findings are based on the latest Business and Industry Association (BIA) Report on Consumer Confidence, conducted by the University of New Hampshire Survey Center. One thousand, one hundred and fifty-six (1,156) Granite State Panel members completed the survey online between August 17 and August 21, 2023. The margin of sampling error for the survey is +/- 2.9 percent.

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