Donald Trump, the prohibitive favorite for the Republican presidential nomination, just added a fistful of primaries to his string of victories and knocked the GOP establishment’s favorite son, Sen. Marco Rubio (Fla.), out of the race. To beat Trump now, it seems, someone thinks it’s time to get evil.
Dr. Evil, to be exact. Washington consultant Rick Berman, whom CBS News christened with that title in 2007, runs a public relations consulting company in Washington known for deploying surreptitious tactics on behalf of major industry clients. Berman’s firm has now contracted with a group Berman runs, the Enterprise Freedom Action Committee, in connection with a $315,000 (so far) campaign against Trump waged via Google and Facebook ads.
Berman earned the Austin Powers moniker in part by deploying tactics like “shooting the messenger.” As he told CBS: “Shooting the messenger means getting people to understand that this messenger is not as credible as their name would suggest.”
In practice, that means Berman starts his own nonprofit groups with their own credible-sounding names and their donors kept secret to discredit reports about everything from the health dangers of mercury in fish to trans-fats. The strategy has the effect of distorting debates in Washington with nameless corporate money, encouraging hyperbolic misinformation that confuses voters and muddles policy debates.
Enter Donald Trump.
A veritable monarch of misinformation, Trump as recently as last weekend claimed that a would-be attacker at one of his rallies had ties to Islamic State and, when pressed on the statement’s inaccuracy, replied: “All I know is what’s on the Internet.”
Berman may have met his messenger match.
A spokeswoman for Berman and Company declined to answer questions sent via email on Thursday, including this centeral one: Who, exactly, has called on the consultant’s expertise this time? Because the organization attacking Trump, Enterprise Freedom Action, is a dark money nonprofit, it never has to publicly identify the sources of its funding.
The group has several past incarnations: Since 2007, it’s been anti-union, anti-Senate Democrats and anti-Barack Obama.
In 2008, the organization hit its spending peak. With nearly $17 million in receipts that year, it laid out close to $16 million, per its tax forms. None of that, the group maintained in a filing with the IRS, was political spending. At that time, Enterprise Freedom Action primarily was buying advertisements advocating for “democratic union elections.”
It’s a hallmark of Berman’s operations for money to go from one of his organizations to another, keeping as much of it as possible in the family.
Berman’s firm made $892,931 in 2008 from its work for Enterprise Freedom Action, of which Berman himself served as president and director.
This time, the firm has, so far, received only $4,800 from the nonprofit in connection with the anti-Trump campaign, and it’s unclear whether more money will follow. Political spending against Donald Trump can seem like a fool’s errand: Before Tuesday’s contest, outside groups spent about $8.7 million on TV ads attacking him in Florida, while Trump himself spent only $2.4 million in the state, according to the International Business Times — and Marco Rubio knows what happened there.