By Anna Massoglia | OpenSecrets
An initiative called Progress 2028 that purports to be Kamala Harris’ liberal counter to the conservative Heritage Foundation’s Project 2025 is actually run by a dark money network supporting former President Donald Trump.
Building America’s Future, the dark money group at the helm of the network, has steered money to a constellation of groups and initiatives boosting Trump’s agenda and spreading messaging aimed at chipping away voters from Harris. The dark money group reportedly received over $100 million in funding from billionaire Elon Musk, along with other donors, the New York Times recently reported.
The newest effort to benefit from their largesse is Progress 2028. Building America’s Future registered to use Progress 2028 as a fictitious name on Sept. 23 and the website was created three days later, OpenSecrets’ analysis of corporate filings and DNS records found.
The Progress 2028 site appears to be created by IMGE LLC, a firm run by Republican political operatives that the New York Times described as the “hidden hand” behind Building America’s Future, and a page on the Progress 2028 site includes the firm’s sizzle reel.
IMGE LLC has also done work for Elon Musk’s America PAC and several other Republican political committees, including a super PAC funded by America’s Future Fund named Future Coalition PAC, as first pointed out by Brendan Fischer, Deputy Executive Director of Documented, an investigative watchdog and journalism project.
The Progress 2028 manifesto draws clear parallels to Project 2025, a controversial blueprint for restructuring the executive branch under the next Republican administration. The Project 2025 blueprint was developed by the Heritage Foundation and written by many conservatives who worked in or with Trump’s administration. Project 2025 has drawn intense criticism, and the former president has said it does not reflect his own priorities should he return to the White House.
Some of the policies listed in Progress 2028 highlight disproven and misleading claims about Harris’ positions. Policies listed include “Empowering Undocumented Immigrants, Building Our Future” and “Expanding Medicaid to Undocumented Immigrants.”
“Undocumented immigrants are the backbone of our country, and by removing barriers, we unlock incredible potential,” the document states. “Kamala Harris believes that every person, no matter their immigration status, deserves access to basic healthcare.”
Harris expressed support for allowing immigrants residing in the U.S. to obtain health insurance with her 2019 Medicare for All plan but did not indicate whether there would be a cost. Her 2024 running mate, Minnesota Gov. Tim Walz, recently said that Harris does not currently support programs for undocumented immigrants to qualify for free government health care, free tuition at state universities or driver’s licenses.
The document claims Harris will “support policies that protect minors’ access to gender-affirming care and ensure that schools provide comprehensive LGBTQIA education.”
“She’s committed to banning fracking, phasing out internal combustion engines, and rolling out the most progressive Green New Deal yet,” another section of the Progress 2028 plan reads. Harris has explicitly stated that she won’t ban fracking natural gas but her campaign has sent mixed signals about her own position on regulation of gas-powered cars.
Some individuals have received text messages directing them to the Progress 2028 page.
“Kamala Harris will support a nationwide gun buy-back program that will take dangerous weapons off our streets,” one text message reads, noting, “A mandatory buy-back is the only way to keep our streets safe.” Harris expressed support for a mandatory buyback of military assault weapons in 2019 but has expressed a more lenient stance in 2024, highlighting her own gun ownership.
Progress 2028 has also started pouring money into digital advertising.
Since Oct. 11, several digital ads on Facebook and Instagram have included the disclaimer “paid for by Progress 2028” — totaling over $36,000 in ad buys over just five days.
While the ads appear to include pro-Harris messaging, they lean into contentious issues listed on the Progress 2028 site that have created friction among different divisions of the party.
(EMBED image from Facebook ad)
“Let’s remove barriers for undocumented immigrants who are undocumented!” one ad states, adding, “Access to affordable housing, driver licenses, and fair wages creates a stronger America for everyone.”
Another ad reads, “A national, mandatory buy-back program means fewer guns & fewer tragedies. Kamala Harris gets it!”
Operating under a shroud of aliases, Building America’s Future has funneled tens of millions of dollars in dark money from anonymous sources into campaigns boosting Trump ahead of the 2024 election. The dark money network also has a history of fueling initiatives impersonating and parodying Democrats.
Building America’s Future is the top funder of Citizens for Sanity, a dark money group that bankrolled inflammatory ads mocking Democrats and progressive policies in battleground states ahead of 2022 midterms, tax returns show. The Wall Street Journal recently reported that Elon Musk secretly steered tens of millions of dollars through Building America’s Future to help fund the effort.
Citizens for Sanity spent over $90 million on messaging pitting minority communities against each other and chipping away at traditionally Democratic voting blocs.
Similar to Progress 2028, the ads hit on contentious issues such as LGBTQ+ rights, immigration and criminal justice reform. The ads have been accused of trying to suppress voting among minority communities.
EMBED: https://youtu.be/uPAsFSXzkGE
Citizens for Sanity does not disclose its donors but other groups were legally required to report money they gave to it. That includes $43 million from Building AmerIca’s Future as well as $28.7 million from Freedom’s Future Fund, a sister group of Building America’s Future, and $13.4 million from American Commitment.
SUBHED: The many faces of Building America’s Future
Building America’s Future has also fueled other pro-Trump groups and was the sole funder of the Future Coalition PAC, new Federal Election Commission records filed Oct. 15 show.
The super PAC that has run ads targeting Harris in Michigan by highlighting her positions that are pro-Israel and the Jewish faith of her spouse, Doug Emhoff. The ads are reported to be pro-Harris but have been criticized as featuring antisemitic dog whistles. The PAC has been accused of attempting to use the conflict in the Middle East as a wedge issue to depress turnout for Harris in Michigan, a state with a significant Muslim and Arab American population.
Future Coalition PAC reported receiving $3 million from Building America’s Future through the end of September.
Another $16 million was steered through Building America’s Future to Duty to America PAC, according to new FEC disclosures filed Oct. 15. The super PAC has targeted young male voters and Black voters trying to persuade them to vote for Trump.
Building America’s Future was also the top funder of Stand For Us PAC, OpenSecrets’ analysis of FEC reports filed Oct. 15 found. The super PAC received at least $3.8 million from the dark money group and has spent over $15 million on ads attacking Republican primary candidates in Ohio with divisive messaging tying a prescription drug program to immigration and transgender rights.
In addition to funding a cluster of political groups, Building America’s Future operates under several fictitious names such as Americans for Consumer Protection.
In August, Americans for Consumer Protection launched an ad campaign criticizing the White House’s proposal to ban menthol cigarettes. CNBC reported that the effort was intended to chip away at Harris’ key base of Black voter support in swing states including Arizona, Georgia, Michigan, North Carolina and Wisconsin.
Building America’s Future reportedly raised and spent more than $100 million over the last four years, the New York Times reported.
Building America’s Future is not legally required to report its finances, vendor payments or outgoing grants for 2023 until after Election Day and, even then, will not be required to disclose its donors.
OpenSecrets’ requests for comment to Building America’s Future and Progress 2028 were not returned prior to publication.
